BRANDING, PACKAGING AND WEBSITE DESIGN
Founder Diarrha N’Diaya approached School House to create branding, packaging and website for the launch of Ami Colé. I led the creative direction for the brand launch. For inspiration, we turned to Diarrha's Senegalese heritage through a use of vibrant color and patterns. The packaging features tactile paper and spot UV, plus interior patterns that are unique to each product. The upturned “smile” accent is an iconic calling card for the brand. Ami Colé ended their first year with $2.5M in sales and the branding and packaging has been highly praised on social media, in publications, and featured on Good Morning America.
Team Creative Lead
Strategy/Copy: Claudia Mayer
Designers: Rachel Cutler, Roger Guerrero and Annie Murphy
Website Dev: Robbie Sherrard
Photo: Rikki Fernandes
An overwhelming amount of appreciation on social media for the packaging design and brand messaging.