GLOBAL CAMPAIGN CREATIVE DIRECTION
Elemis approached School House to create unique and compelling campaign images and video for the launch of their new Ultra Smart Night Genius cream. I led the creative direction for all assets, inclusive of CGI animation and live-action footage to tell the story of the molecular powers of the line. Through animation, the Ultra Smart molecule travels deep into the layers of skin to deliver anti-aging results. Product photography also takes on this layered backdrop, with lighting changing from darker, night-lighting to a brighter, day-time glow for each product.
Team Creative Lead
Copy: Claudia Mayer
Production: Armando Maldonado
Music Composition: Callan Clendenin
CG Animation: Roman Kaelin
Photo: Thomas Card