SOCIAL STRATEGY AND ART DIRECTION
IGK Haircare approached Gates to develop a social media strategy to refresh the brand's look and increase engagement on their social platforms. My role was to come up with concepts for new content, created a monthly social calendar, and to art direct all photo and video assets on set and into post-production.
Creative Director: Cecilia Gates and Chris Reidy
Photo: Christopher Collie and Christelle de Castro
Pages from the brand book that defines the overall look, hashtags, frequency of posts, and social content pillars.