BRANDING, PACKAGING AND CREATIVE DIRECTION

Jane Iredale approached School House to refresh their branding, including new strategy, color palette, typography, design and packaging. I led the creative direction for the branding and packaging refresh, and art direction for four photoshoots for multiple global campaigns and web assets. The refreshed packaging design uses dusty gold and white to cue "skincare makeup" and uses more sustainable practices. The new packaging and imagery resulted in a dramatic increase in sales for the brand. 

Role

Art Director

Team Creative Lead

Agency

School House