BRANDING, PACKAGING AND CREATIVE DIRECTION
Jane Iredale approached School House to refresh their branding, including new strategy, color palette, typography, design and packaging. I led the creative direction for the branding and packaging refresh, and art direction for four photoshoots for multiple global campaigns and web assets. The refreshed packaging design uses dusty gold and white to cue "skincare makeup" and uses more sustainable practices. The new packaging and imagery resulted in a dramatic increase in sales for the brand.
Team Creative Lead
Strategy/Copy: Claudia Mayer
Designer: Annie Murphy
Industrial Design: McKay Nilson
Production: Armando Maldonado and Katherine Kelly
Photo: Kate Powers, Thomas Card and Lara Callahan