BRANDING, PACKAGING AND GLOBAL CAMPAIGN DIRECTION
Celebrity esthetician Joanna Czech approached School House to refresh and further develop the Joanna Czech brand before designing her first skincare line. I led the creative direction for the brand and design concept and execution for THE KIT—a TSA friendly travel pouch that hold seven products in custom packaging. THE KIT, with its deep navy color and airline inspired buckle, has been dubbed "chic" by a handful of high-profile celebrities, THE KIT has also been featured in publications such as Vogue and Allure.
Team Creative Lead
Strategy/Copy: Claudia Mayer
Industrial Designer: McKay Nilson
Production: Armando Maldonado and Katherine Kelly
Music Composition: Callan Clendenin
Photo: Rikki Fernandes and Christopher Collie
An overwhelming amount of high-profile appreciation on social media for the packaging design.
Watch with sound on to hear custom music direction, featuring ambient airline sounds tied to travel concept.