LAUNCH CONTENT ART DIRECTION
For the launch of JVN Haircare in Sephora, School House was tasked with creation of campaign launch assets. My role was art direction before and after videos and product photography. For model before and after videos we captured a before shot, a transitional movement into the camera, and an after shot for each model. The end result was a series of very fast paced, energetic and engaging videos highlighting all the products and hair types.
Art Director: Michael Burk
Production: Armando Maldonado and Katherine Kelly
Photo: Thomas Card