LAUNCH CONTENT ART DIRECTION

 

For the launch of JVN Haircare in Sephora, School House was tasked with creation of campaign launch assets. My role was art direction before and after videos and product photography. For model before and after videos we captured a before shot, a transitional movement into the camera, and an after shot for each model. The end result was a series of very fast paced, energetic and engaging videos highlighting all the products and hair types. 

Role

Art Director

Agency

School House

Team

Art Director: Michael Burk

Production: Armando Maldonado and Katherine Kelly

Photo: Thomas Card